At the end of the day,
Producing real results
is what matter
GEORGE OPTICALBranding Trusted by your eyes, then and now
01
THE BRIEF
With 60 years in the eyecare industry, George Optical decided to update their branding to cater to younger and more modern, while maintaining the same values and communication they’ve been known and loved for.
02
THE WORK
George Optical is now GEORGE! Our team helped align the new branding and relaunched across all their channels through a holistic marketing plan. We did this by focusing on the importance of keeping your eyes in check not only for your health but also to better cherish the extraordinary moments in life.
03
THE OUTCOME
We were able to improve the brand’s presence online and capture the interest of the younger market through the release of regular content that is consistent with the overall rebrand. Through content production and strategic online media placements, we were able to increase the conversations created by more than 500% and generate direct-to-store conversions by end of the campaign.
DALISAYCampaign The Rice of the Filipinos, for the Filipinos
01
THE BRIEF
What started as an effort to help Leyte farmers rise from the Yolanda tragedy, grew to become a brand that delivers quality, locally-sourced rice across the country. Renucci Rice wanted to launch the brand as the first and only rice in the Philippines that is pure, unmixed, clean, and delicious, starting with their flagship brand – Dalisay.
02
THE WORK
To launch the brand, we introduced Renucci Rice as “The Rice of the Filipinos”. Not only because it is 100% produced locally, but because it uplifts the lives of many Filipino farmers. We launched the campaign with a video that informs the audience about what qualities a good rice should have. We supported that with influencer efforts from the likes of Erwan Heussaff and Kris Aquino, and supplied social media content and digital ads that helped the brand gain awareness and reach.
03
THE OUTCOME
For the launch campaign, the brand was able to generate hundreds of thousands of views and millions of impressions from the target market. We were able to pique the interest of the audience with our creative materials and conversations about "The Good Rice Test" started.
CEBUANA LHUILLIERDigital Marketing Send Money Quikz and Eazy
01
THE BRIEF
Cebuana Lhuillier, a trusted money remittance center, recognizes the sentiments of our Kababayans abroad who provide for their families in the Philippines despite their busy schedules and the tedious process of money remittance in other countries. In order to make pera padala easier for our OFWs, Cebuana Lhuillier decided to launch an app that makes sending money to OFW families safe, easy, and, well... quick!
02
THE WORK
In order to launch the app, our team depended heavily on digital ads that target both OFWs in the US and their families here in the Philippines, showing interests that indicate that the audience is a Filipino and has an interest in Remittances and Wire Transfers as well as the brands in the same industry.
03
THE OUTCOME
The brand has established digital visibility through paid ads and has reached as many quality people as possible to engage and lead to app downloads and website traffic for Cebuana Lhuillier Quikz.
FACEBOOK AND INSTAGRAMEvents and Activations Lorem ipsum dolor sit amet
01
THE BRIEF
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02
THE WORK
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03
THE OUTCOME
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DOCTER LEATHERDigital Marketing The Leather doctor is in
01
THE BRIEF
Doctor Leather, one of the leading leather repair and restoration shop in the Philippines, wants to build awareness on the digital space and aims to be the go-to shop of those who own and collect luxury leather items.
02
THE WORK
Our team developed several social media campaigns to build Doctor Leather’s presence. Our message is simple - if you want to maintain, repair or restore your beloved luxury item, then find a Doctor Leather near you. We interpreted this message through different kinds of content and influencer marketing, making sure each one is trendy and aesthetically pleasing to live up to being a fashion and luxury brand.
03
THE OUTCOME
What started as a single branch in Greenhills, we helped the brand grew to more than 10 branches nationwide. Through consistent efforts on digital marketing and visual design, we've generated more than 5,000,000 impressions every month making Doctor Leather own the space for leather repair and restoration.
HONDACampaign Tough in the Rough
01
THE BRIEF
Shortly after its launch, Honda XRM 125, the SKU known not only for its outstanding performance, but also its beautiful exterior, wanted to create a campaign that would help sustain the interest of their customers and attract potential buyers by introducing its new stripe design and color combination.
02
THE WORK
Upon research, we learned that our target market wants a ride that is not only tough, it should look tough, too! So we introduced Honda XRM 125 as the ride that’s “Tough in the Rough”. It’s great for on road/off road biking and has a very powerful and sleek exterior for weekend joyrides. We launched the campaign with a testimonial video from an influencer known to participate in off road biking, and supported that material with digital ads and social media content.
03
THE OUTCOME
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GRAB PHILIPPINESEvents and Activations Lorem ipsum dolor
01
THE BRIEF
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02
THE WORK
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03
THE OUTCOME
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PILIDigital Marketing Driving Digital Leads for Sales
01
THE BRIEF
Although present in the industry for quite a while, Pili Beauty had very limited sales on their own e-commerce website. Most sales come from a third party beauty e-commerce site. The client then wanted to shift a good portion of their revenue to their official site.
02
THE WORK
We started running ads on social media and sustaining their page with content to help build a community around the brand. Through effective experimenting and a gradual increase of the media budget, we were able to bring in sales to their e-commerce website.
03
THE OUTCOME
Through continuous efforts of digital marketing through social media and Google Display Network, we were able to fulfill our promise of shifting the consumer buying behavior to their official e-commerce site. By the 3rd month of engagement with the client, Pili Beauty started to earn more in digital sales than what we were spending on digital ads.
Somewhere over the rainbow, we're making magic!
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THE HAPPY THREE FRIENDS
An independent advertising agency focused on telling tailor-made stories for our friends.
PHILIPPINES
Unit 608 Tycoon Centre
Pearl Drive, Ortigas CBD
Pasig City, Metro Manila
1600 Philippines
AUSTRALIA
10 Izaac Circuit
Jordan Springs
New South Wales
2747 Australia
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